An established company in the electro/mechanical power conversion field seeks a Product Manager with Solar PV experience to launch its new Renewable Energy product line

The Product Manager will help establish, then guide a team  to launch a new Renewable Energy product line that will quickly contribute to a key division of the corporation. You will perform ongoing market opportunity assessments, to develop new products  then develop and execute the appropriate marketing and sales strategies. You will build the product base from existing ideas, as well as help to develop new ideas and products based on your industry experience and your contact with customers, prospects and OEM’s.

The Product Manager must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the marketplace to understand the emerging opportunities/problems, and find innovative solutions to broaden the market, and interact with all areas of the company, and management.  In depth knowledge of the Solar PV industry and systems design is critical.  Marketing/sales and systems integration experience are also important.

The Product Manager must be able to communicate with all areas of the company, and senior management. You will help recruit an experienced engineering counterpart to provide product  drawings, specifications, performance, cost, and product releases to the market channel.

The product manager's role is both strategic and tactical. You will provide  the marketing knowhow to define the market strategy, target market, product positioning, value proposition  and secure initial key customers. You will be the internal and external champion for your product family, working with the market channel and key customers and distributors, as necessary.

KEY RESPONSIBILITIES

• Manage the entire Energy Solutions product line life cycle from strategic planning to product development and tactical activities – Full Product line responsibility
• Specify market requirements for current and future products by conducting market research supported by on-going visits to customers, OEM’s, and distributors.
• Drive a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through.
• Develop and implement a company-wide ‘go-to-market’ plan, working with all departments and resources to execute, including market requirements, product development, market channel development, OEM contracts, product literature, competitive positioning, and field support
• Analyze potential partner and distribution relationships for the product line.

 REQUIREMENTS

• Engineering degree preferred, but will also consider relevant work experience.
• 3-5 years of Solar PV industry marketing/product management experience.
• Broader experience  in renewable energy, distributed generation, and their government incentives a plus. 
• Travel to customer and non-customer sites (35%).
• Periodic meetings and management interaction at company’s Northeast US Headquarters.